Ignoring calls of many users to stick to its 140 character-limit, Twitter has finally increased the character limit to 280 in order to “make it easier and faster for everyone to express themselves”.
“We’re expanding the character limit! We want it to be easier and faster for everyone to express themselves,” tweeted the site.
The change has, however, been limited to languages where cramming was an issue. Japanese, Korean and Chinese users will not see the change.
The changes will apply to all the six Indian languages supported on the platform – Bengali, Gujarati, Hindi, Kannada, Marathi and Tamil.
The decision was first announced in September via a blog post. Aliza Rosen, Twitter’s Product Manager wrote that following initial tests the company found that “when people needed to use more than 140 characters, they tweeted more easily and more often”.
This is the first time the company has raised character cap since it was founded 11 years ago.
According to reports, Twitter was in a major dilemma if it should increase the character cap or not as it feared that it might go against Twitter’s defining characteristic of brevity.
“Our goal was to make this possible while ensuring we keep the speed and brevity that makes Twitter, Twitter,” Rosen said.
The decision was finally taken only after test results suggested that increasing the character limit will not affect its brevity.
The test result showed that only 5% of tweets sent were longer than 140 characters and only 2% were over 190 characters. Based on these results the company concluded that the change will not substantially affect timeline reading experience Twitter.