These marketing strategies have the power to give long-term benefits, believes the young entrepreneur who owns ‘Blue Cascade.’
What the world is grappling with has already taken many lives and shut several businesses and brands. This indeed stands as a grave issue in front of the world, where each and every country is trying to give their best and fight back. The severe effects it has had on businesses have shattered people globally and amidst all this, it has become all the more essential for people to develop more patience and come up with smart strategies that can help them gain long term benefits for their business. A young entrepreneur from Multan, Punjab, Pakistan named Salman Altaf, who owns Blue Cascade, one of the most prominent e-commerce and digital marketing groups, says that going digital is the need of the hour and developing great strategies can put businesses back into their place and can help them thrive post-pandemic.
What has motivated Salman Altaf so far in his career is working unitedly. He always believes in staying ahead of what’s coming, so he constantly reinvents himself by accumulating whatever useful comes his way. Today, he wishes to share a few post-pandemic marketing strategies he believes can help many businesses.
Focus on existing customers: Instead of going beyond to search for new ones, Salman Altaf suggests entrepreneurs to focus on their existing customers, creating campaigns and strategies that can cater to their needs. Also, businesses may have to issue refunds to those who did not get their products during the lockdown and other related issues must be taken care of first before making any new strategies to thrive.
Go fully digital: For some businesses, this might get very challenging, but Salman Altaf says that this is what businesses need to do right now. They must create a good website and try to increase their presence online, which can engage more people and attract them towards the business.
Offer deals and discounts: Salman Altaf points out that to get more people interested, businesses, after reopening, can offer some great deals and discounts and can even work around strategies on social media to better promote these promotions and deals, which can create more buzz around them.
It is time to work with double the efforts now, highlights Salman Altaf, who says that instead of giving up, businesses must work towards the above-mentioned strategies that can give them long term results.
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