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Home Press Release Brands Should Harness the Power of Digital PR: DP Vishwakarma

Brands Should Harness the Power of Digital PR: DP Vishwakarma

Gone are the times when PR demanded reckless spending on billboards and more. With over 59.5% of the population being active on the internet, it pays to harness the power of digital PR. Building your brand’s credibility doesn’t require hefty amounts anymore—thanks to digital PR—as it allows you to target the chunk of the population that qualifies as your target market via paid and unpaid ways.

Well to understand the overall work, we are here with DP Vishwakarma.

He says that traditional PR has been played with for eons, entrepreneurship demands adaptation, and hence, adapt to the modish ways of PR and harness the power of the digital world! The following are the perks of digital PR that every brand should look for.

1. Customer Acquisition

The pandemic has pushed everything and everyone online, but a significant bunch of brands still do not take digital PR as seriously as they should. Digital PR is a necessary tool to attract visitors to your platform, with the use of email marketing, search engine optimization, online ads, and more, and further convert those visitors to loyal customers. The highlight of digital PR is that the advertisements can be targeted to people who already possess a keen interest in the niche of product or service that you offer, making it easier and economical for you to acquire customers.

2. Measurable Results

Traditional PR is like shooting darts in a pitch-black room. You might feel you aimed well, but you never know if you hit the bullseye. Digital PR can be tracked and measured by a few simple metrics that include but are not limited to the number of page views, interactions, backlink authority, social media shares, and referrals. When it comes to social media, you can measure your digital PR‘s success by paying heed to the number of new followers and the post reach you gain after every upload. Likes, shares, and retweets are all measures of success.

Additionally, the Google analytics tool is utterly effective in assessing the volume of traffic to your website over a period of time. While it is one of the popular tools, there are other highly effective ones popping up everyday and it pays to keep a tab on them and adapt quickly!

3. Improved SEO

The goal of a digital PR journey revolves around creating content that is resourceful and factual, prompting journalists and digital media networks to refer and link it to their content. These are called linkable assets and they gain you ‘backlinks’, which are incredibly beneficial for your SEO. Moreover, being featured on online publications helps grow tremendous credibility, leading to you being reflected as one of the trustworthy sources of information and the particular product/service that you offer. Such trustworthiness grasps the attention of Google, which shoots up your content in search results, thus improving SEO.

4. Reputation and Trust

Through measures like Online Reputation Management, brands can influence how an individual, brand, or company is perceived in the virtual world, as reputation is an essential element of marketing and sales and is required to be constantly monitored. Every advert, campaign, website, and even SEO tactic revolves around influencing the audience’s perspective of the brand, which in turn builds credibility and trust, increasing the prospects of visitors converting into loyal customers. Harnessing the power of digital PR, you can focus on showcasing yourself as an industry expert by putting out regular, engaging, and easy-to-read content, which mountains your reputation and helps the audience to trust you axiomatically.

5. Build Your Brand Online

Digital PR has successfully abated the difficulty and complexity of brand building. Even if your business doesn’t require you to be constantly active on social media, be in touch with your audience through creating, sharing, and reacting to content as it feeds the public narrative. Usually, the industry leaders share insightful opinions which are considered credible and resourceful. However, a consistent reflection of expertise in the niche is bound to increase your brand’s credibility and authority exponentially.

Digital PR helps in building your brand online by embracing the goals of improving SEO, engaging your target audience, increasing your website traffic, generating leads, boosting brand awareness, creating a brand reputation, and more.

6. Close More High-ticket Sales

High-ticket clients tend to be active on the internet, always on the lookout for credibility and trustworthy brands to collaborate with. Through digital PR, brands project themselves as experts in their fields, adding to their credibility and attracting high-ticket clients. The effort spent on sales is considerably eased by successfully undertaking measures of digital PR, allowing the brand to close more high-ticket deals and zoom the business.

7. Build Brand Authority

Embracing the practices of digital PR, numerous brands have successfully turned their business into a go-to online resource as, in addition to helping with SEO, it reflects your authority and expertise in the niche. Engaging with the audience on social media, pushing compelling content, and owning an overall remarkable online presence would prove to influence your brand authority significantly. Conduct in-depth industry research and cite reputable sources on the paraphrased facts. Own the social media game and execute a captivating content strategy to successfully build brand authority and take your brand to the next level.

Read Also: Odisha BSE conducted OSSTET Result 2021 is out: here’s how to check

Digital PR has become the essence of building credibility and shaping of reputation in the modern world. It offers a plurality of perks that overpower the value that traditional PR has been offering since eons.

In the times when the majority of the population is online, hop on the virtual wagon and take the world by storm!

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