S S Systems owned online bus ticket booking platform BusAndTicket.com plans to spend in Digital Marketing and Advertising, this fiscal, Aamir Junaid Ahmad, CEO, told APN Live.“We intend to spend heavily on Social Media and Google Ads to reach our target customers from TierII and TierIII cities, in the current season,” Aamir added, although due to Covid the bus ticket business is down but we will catch up as soon as the situation improves.
As part of the plan the company roped in Actress Farnaz Shetty in February, this year. Following this, the company has already rolled out its advertising blitzkrieg featuring Ms Shetty over various Digital Platforms. “The ongoing campaign will run for next few weeks, across different parts of the country. However period will differ from market to market depending on the vacation season,” he explained.
For BusAndTicket.com, the next phase of growth will come from online market. This is also the reason behind the brand betting big on a large scale digital marketing initiative. “The move has led to the increase in sale of tickets, especially in the South,” Aamir noted. With the Internet, travel deals and offers can now reach more potential travelers than what traditional marketing could do. There is no doubt that Digital Marketing is used by so many businesses of different industries and has proven its worth in delivering many more leads to them, more leads mean more business and more business means more profit. The online bus ticket industry is no different and has adapted well on the realm of digital world to increase the brands’ awareness and be able to reach more possible customers.
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