In case you did not know, Facebook, Instagram, LinkedIn, and YouTube are the most popular platforms to build and expand your brand awareness. All the platforms mentioned above are home to millions of users, including content creators, businesses, personal brands, celebrities, and professionals. In other words, you can expect to find your target audience. In this article, we shall take a look at the most effective tips to help you start your Facebook and Instagram marketing campaigns.
How to build your brand on Instagram?
If you are looking for a guide to Instagram for business for dummies, here are a few steps you can follow to get started:
Make a great impression with your profile
Get on Instagram and sign up using your Facebook or email ID. Once you fill in the essentials, you will have a personal account. Switch from personal to a business account. While you can promote your brand using a personal account, using a business account boosts your credibility and enables users to get in touch with you without hassle. Next, use a high-quality profile picture, containing your brand logo, making you easily identifiable.
Also, write a concise bio that tells the visitor what your brand is about and what you offer. Include a link to your website that people can click on to visit. You may also choose the category to which your brand belongs, making it easy for the visitor to identify you at first glance.
Amass as many followers as possible
Once you set up your profile, get followers! Get as many people to follow you as you can, including family, friends, clients, prospects, colleagues, etc. If you are already an established brand, you can send your clients and prospects an email, telling them that you are on Instagram.
You also need to pick a niche and find users in that niche. You can use relevant hashtags to search for people who fit your target audience and Direct Message (DM) or follow them and have them follow you back.
Create tons of content
Once you are clear on your target audience, start creating content. Post incessantly. Post at least one picture or video every day to keep your followers interested. You can put out content on product features, unboxing, product reviews, Q&As, and so on. Be sure to experiment with images, one-minute videos, longer videos with IGTV, and live sessions. The key is to come up with content that your audience finds valuable.
Talk to your audience
You need to engage with your audience, just as you need to post content regularly. Interacting with your followers helps you refine your content using the feedback you get, come up with new ideas based on the questions you receive, and let your audience know that you care about them. There are several ways to engage your audience, including replying to comments, organizing polls, quizzes, giveaways, etc.
Make use of Instagram stories
If you have a ton of content to post, you are better off posting it on your stories instead of your feed. By posting too much on your feed, you risk spamming your audience. Furthermore, Instagram stories last 24 hours, which means you can take some creative risks.
Also, while your followers could miss the posts on your feed, they will rarely miss your stories. You can save the stories you want people to revisit under highlights. Make sure you segregate your stories into different highlights and name them.
Write informative captions and use hashtags
The best way to ensure your posts gain traction is by posting content with relevant captions. Writing informative captions allows you to create context, which is vital to keep your visitor interested. You should also include relevant hashtags.
Instagram users use hashtags and follow them just like they follow other profiles. This means you can find out which hashtags are being used and include them in your posts. People who follow these hashtags, who are probably a part of your target audience, will find your posts. You could also create your own hashtags for specific purposes and use them in your posts and stories.
How to build your brand on Facebook?
Brand building on Facebook is not all that different from Instagram. You need to create heaps of valuable content and engage your followers. Here are a couple of things you can do to boost your traction on Facebook:
Join Facebook groups and Facebook Jobs
You can promote your brand on Facebook groups that fit your niche. The best way to do this is by joining these groups, putting up posts that help users in these groups, and answering questions without being too sales-driven. You could promote your brand once in a while to let people know that your brand exists. However, consider bringing value for the most part.
Also, you will probably need to hire people from time to time. Facebook jobs allow you to do this. You can announce vacant positions along with other necessary details and encourage people to apply.
Organize events and promote them
Organizing events allows you to connect with your followers. You may announce events now and then and promote them a few weeks in advance. You can create events for webinars, live sessions, quizzes, product launches, or anything else that you may have lined up. You will need to promote them to create some hype and interest. Share the event and boost the post to reach as many people as possible.
You also need to give people a reason to want to attend your event. Consider giving attendees incentives like a free ebook, bonus content, unseen footage, and so on. Additionally, you will have to learn how to use Facebook analytics, which you can do by searching for Facebook analytics wiki.
If you are new to Instagram and Facebook and want to build your brand, these tips should get you started. Post content regularly and learn how to track analytics, and you should see your traction go up soon.