Famous ad filmmaker and veteran theatre personality Alyque Padamsee passed away today, November 17 at the age of 90 in Mumbai.
Padamsee founded Lintas, one of the top advertising agencies in the country.
Padamsee was best known for his role as Muhammad Ali Jinnah in 1982 historcial drama “Gandhi”. He was the man behind several iconic Indian commercials including Lalitaji for Surf, Cherry Charlie for Cherry Blossom Shoe Polish, the MRF Muscle Man, the Liril girl in the waterfall, the Kamasutra couple, Hamara Bajaj, the TV detective Karamchand, the Fair & Handsome brand.
He was awarded the Padma Shri in 2000 for his immense contribution to the creative field.
Prime Minister Narendra Modi, extending his deepest condolences to Padamsee’s family, tweeted, “Saddened by the demise of Shri Alyque Padamsee. A wonderful communicator, his extensive work in world of advertising will always be remembered. His contribution to theatre was also noteworthy. My thoughts are with his family and friends in this sad hour.”
President Kovnid also expressed his grief over the sudden demise of filmmaker Padamsee and tweeted, “Sorry to hear of the passing of Alyque Padamsee, creative guru, theatre personality and doyen of our ad industry. My condolences to his family, friends and colleagues #PresidentKovind.”
Bollywood celebrities as well mourned the demise of Padamsee. Nimrat Kaur, Boman Irani and Arshad Warsi expressed their grief over the ad guru’s demise.